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The chat widget reaches your storefront in two ways, and most stores use both together.

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1. Theme App Embed — the floating chat bubble

This is the fastest way to give every customer access to the widget, as a floating bubble in the corner of every page.
1

Open your theme editor

In Shopify admin, go to Online Store → Themes → Customize.
2

Open App embeds

Click the app embeds icon in the left sidebar (looks like a puzzle piece / toggle list).
3

Enable Product Proof Manager

Find Product Proof Manager in the list and toggle it on.
4

Save

Click Save in the theme editor. The chat bubble now appears across your storefront.
This is exactly the Enable Theme App Embed step in your dashboard’s Setup Guide — completing it there and here is the same action.

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2. App block — an inline widget on a specific page

If you’d rather show the full widget embedded in the page layout (instead of, or in addition to, the floating bubble) — for example on your order status page or the customer account order page — add it as a section block.
1

Open the target page template

In the theme editor, navigate to the page where you want the widget — commonly Order status or Customer account → Order.
2

Add a block

Click Add block (or Add section) and choose Product Proof Manager from the Apps list.
3

Adjust spacing

Use the Top margin and Bottom margin sliders to fit the widget into the page layout.
4

Save

Click Save.
You can add the block to more than one template if you want the widget visible in multiple places — for example both the order status page and the customer’s order history page.